Despite the annual growth, this quarter has witnessed a sequential decline with 17.9% dip in shipments as there has been consecutive growth for the last eight quarters, said IDC. This decline majorly impacted the wristbands as the category saw a 33.5%.
In the wearable category, the IDC report takes into account three main products — wristbands, smartwatches and earwear. As per the report, the wristbands witnessed a 28% drop year-over-year in Q1. In this category, the Xiaomi led with 41.9% market share.
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smartwatches, the category witnessed year-over-year growth of 43.3% in the first quarter of 2020. As per the IDC report, there were a total of 209.4 thousand watches that shipped in the country. While Huami’s Amazfit continues to maintain its lead in the watch segment with a 22.4% category share, Apple led the smartwatch category which includes the watches which can run third-party applications on the device itself, says IDC in the report.
As for the earwear category, IDC says that there were 3 million earwear devices that shipped in the first quarter, registering triple-digit YoY growth of 289.2%. This segment was led by boAt with a 23.9% share23.9% share, followed by Samsung — that includes Samsung, Infinity, and JBL brands.
“The earwear category is witnessing a major shift from wired to wireless devices. The lockdown which led to growing need of working from home and also, increased the entertainment consumption, has further accelerated the shift to wireless devices,” says Anisha Dumbre, market analyst, Client Devices, IDC India. “These devices not only help to reduce outside noise while users are taking virtual meetings but also help them to stay connected without any wires,” adds Dumbre.